Having a website will attract new customers to your business and make you more money. 81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market.
From a business perspective, existing customers and people wanting to know more about a particular business would likewise search for the company’s official website. It would really be a turn-off if these potential customers can’t find any decent website about your business, except maybe a few listings in online directories that wouldn’t say much about what you have to offer.
In all honesty, building a website can cost you nothing or it can cost you a fortune. What you need to ask is what kind of website do I need and whether it is something that I can build myself or do I need resources to get one for me?
If you want to build a website, you will first need to address this question: what is the role of my website, and what does my website do? Does it solve a problem, or does it just give information about someone else’s business or does it list resources, etc.